The special guests keep coming on the World Series of Politics, with Geocomply’s Linsday Slader joins Brendan Bussmann and Brandt Iden to discuss Ohio’s sports betting launch.
The geolocation specialist’s senior vice president of compliance says the Buckeye State’s launch was one of the biggest marketing openings in the US for quite some time. It has seen over 1.2 million accounts set up in the first week, equating to some 45 million transactions to date.
As Brendan points out, considering the high level of competition from neighbouring states such as Indiana, Michigan and Pennsylvania, such numbers are particularly impressive.
There’s also a wider market than ever before, with 1,000 betting kiosks rolled out across Ohio, and it’s going to be interesting to see how this works in tandem with a widespread mobile offering. Lawmakers will be watching with interest.
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